"Having the opportunity to work with this iconic brand and connect millions of young kids to Hendrick Motorsports is very exciting. Cheese," said Jeff Gordon, four-time NASCAR champion and current vice chairman of Hendrick Motorsports. "Like so many others, I grew up looking forward to every trip to Chuck E. "In addition, our new in-store entertainment and promotional platforms offer a new and unique way to introduce this exciting sport to millions of young kids and diverse families in more than 460 locations across the nation." Cheese brand to millions of fans across the country," said David McKillips, President and CEO of CEC Entertainment, the parent company of Chuck E. "We are thrilled to partner with Hendrick Motorsports, one of the most successful and iconic teams in auto racing history, to bring the Chuck E. Cheese locations throughout the country offering a variety of licensed products, kid-focused video content and more. The program will feature Hendrick Motorsports, NASCAR's winningest team, in Chuck E. Cheese licensed program, which includes merchandise at retail for both kids and adults across its classic, retro and current styles.
The new co-branded "Racing World" is an exciting addition to the growing Chuck E. The two brands have a shared passion for family entertainment, and the world of racing presents the perfect opportunity to attract new fans to one of America's most popular sports.
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